22/07/2019

‘I miss buttons on my mobile phone’ – says more than a third of 40-65 year olds

In a recent survey conducted for emporia Telecom, 35% of over 40s using a smartphone admitted that they missed having physical buttons to press.

Other findings from the survey included:

- More than one in five of over 40s found it more difficult to dial numbers and write text messages on a touchscreen

- Almost thirty percent of those surveyed mis-dialled numbers more often with a touchscreen mobile phone

- 38% of those surveyed preferred to remain with a traditional button phone rather than move to a touchscreen

Eveline Pupeter, CEO of emporia Telecom, comments: “Just because almost every new phone is a touchscreen it does not mean that everyone likes the format, particularly those over the age of 40.”

From the age of 40, people’s manual dexterity begins to gradually fade. Whilst it is impossible to notice this on a day to day basis, as they age people have significantly less feeling in their fingers. This impacts the ability to use a touchscreen as effectively, particularly as tactile feedback is important to confirm the press of a button.

“A QWERTY keyboard on a touchscreen smartphone is typically less than six centimeters by four, incorporating 33 keys, less than 0.75 of a centimeter per key. It is difficult for any user to accurately press buttons on a touchscreen, but with older users it becomes even more challenging.”

Pupeter dismisses the notion that older people are disinclined to use any touch technology: “25% of tablet sales are to the over 55s, demonstrating that, at the right size, touchscreens have universal appeal. The issue is with smartphones where a QWERTY keyboard is tiny on the screen.”

emporia Telecom is launching a number of devices that incorporate both touchscreen and physical buttons at Mobile World Congress 2014 in Barcelona. Pupeter concludes: “Only when you consider the limitations that the ageing process can place on people, can we hope to develop universal products with global appeal. Touchscreens are wonderful for browsing images but counter intuitive for typing on a small screen. This is why we offer users the choice of physical buttons or a touchscreen.”

-ends-

About emporia Telecom

emporia Telecom, a family company founded in 1991, develops, manufactures and sells mobile phones for the 60+ generation. emporia Telecom is synonymous with simple, barrier-free communication. Customers are provided with orientation rather than a multitude of functions. emporia’s research and development department, which employs a third of the company’s workforce of 120, uses technology to simplify complex processes. It is geared exclusively to the needs of the senior citizens. In the meantime, emporia has become the global market and technology leader in the field of mobile phones for older people. The Austrian company, headquartered in Linz, is currently active in 30 countries.

Media contact:

Chris Bignell

XL Communications Ltd

Tel: +44 7834 020 460

E-Mail: chris@xl-comms.com

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