14/11/2018

Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment

Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School’s most popular professorsWhat’s behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL—along with such stars as Jay-Z, Lady […]

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